I just finished reading Hit Refresh by Microsoft’s CEO, Satya Nadella, and I couldn’t help drawing parallels between his stories and the challenges we face as logistics providers. If you’ve kept up with your technology news, you will know that a huge amount of corporate IT spending has been shifting to cloud services. Nadella has led Microsoft’s transformation from a software developer to a cloud provider. Microsoft is now generating about $20 billion in annual revenue from cloud. They are now the 2nd largest player in the industry after Amazon. This was not an easy transition for Microsoft, and in Hit Refresh, Nadella tells the story behind this transformation. There are many lessons to be learned here for business leaders facing significant changes in their markets. Given I’ve spent the last 25 years building logistics solutions with Microsoft technology, the story behind Microsoft’s cloud transformation hits close to home.
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